You’ve spent a long time perfecting your content, don’t let bad production let you down…

SETTING

Clean & clear… or deliberately diverting? Consider your backdrop – either for a consistent visual message to provide branding for your company or sponsors – or simply for a more professional look. Don’t be afraid to add personality though! Some well placed creativity adds energy and avoids yet another dull bookcase effect. You might also consider taking the screen to a different space – if the lighting is right and the background clean.

LIGHTING

More really is more when it comes to lighting. The light source needs to be in front of the presenter and evenly distributed. Ideally a portable one – Anglepoise style are perfect. If you do lots of online presentations, invest in professional lights or use a a day light bulb or lamp. Be careful! Strips lights can strobe on webcams, so standalone versions are better unless you want your audience up and dancing (also not the worst idea). If you present sitting down, consider a white sheet or cloth on your desk to reflect light onto your face.

CAMERAS & MICROPHONES

The quality of these vary enormously. First of all, make sure your camera is clean – a simple wipe with a dry clean cloth can make such a difference. Consider upgrading to a professional quality camera and microphone if you present frequently – a lapel mic can allow you to move around a bit – or simply use wireless ear buds.

BANDWIDTH

The scourge of digital calls! You can’t afford to go offline half way through the show. Think about investing in a dedicated line, so you’re not constantly struggling for bandwidth with members of your household – or if you phone connection is more stable, toggle to that.

POSITIONING

If you normally move about when you present – do it virtually! Play around first to see how you appear onscreen – make sure you stay in shot. Place the camera at head height and DON’T look down! As a general rule, your eye line needs to be about ¾ up the screen.

SIGHTLINE

You know about maintaining eye contact, with a webcam you need to look directly at the camera, not at your audience onscreen. Tricky at first – but it will really engage them.

TEST TEST TEST

Just as with real life rehearsals, you must have several test calls. Test all your contributor’s technical AV settings. Do this at the same time of day as the final presentation.

And, of course – most importantly – SMILE! 😊

Photo by Chris Montgomery on Unsplash