by Sarah Baldock
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8 December 2023
So much talk of AI at WPP Stream Europe this year. Creative thoughts on the potential benefits, thrusting optimism and caution too…. The impact will be bigger than any of us can imagine. But the uplifting, industrious and inspiring event in Marathon, Greece this year was entirely Made. By. Humans. Ah bringing clever folk together and the chemical reaction of the ideas they generate together! I do love live events. Marathon was the site of an extraordinary battle which saw a small army of Athenians defeat the goliath Persian military might of Darius the Great…. News of their victory was carried to the capitol by a messenger who ran ….you guessed it… 26 miles to Athens. Plenty of keen runners and the ever-growing morning Health & Wellness activities at WPP Stream pay epic homage to this history! Perhaps the mightily creative minds of this year’s Streamers have sown the seeds of human intelligence that will prevail and bring the robot armies to heel… Until then… MORE IN PERSON LIVE EVENTS please!